Mid-weight, breathable and made to move. We make it from 100% long-staple cotton — longer, stronger fibres than the standard cotton in most tees. Softer hand, far less pilling, and a shirt that holds its shape wash after wash.

The Fitting draws your chest, waist and length to your body — not to an average. Long-staple cotton holds that shape wash after wash.
100% long-staple cotton at 200 g/m² — longer, stronger fibres than the standard cotton in most tees. It means a softer hand, far less pilling, and a shirt that is opaque in every colour and still holds its line after a summer of wear.
See the tee“L” means something different on every body. Here is the same man in an off-the-shelf tee and in his Cut — only the pattern changed.


There is no size run sitting in a warehouse hoping to find the right man. Your Cut is drafted first, then one tee is cut and sewn to it — in a small batch, hand-finished, checked before it leaves the floor.

One message to us and it's handled — you keep the first tee. If the remake still isn't right, we refund you in full.
“The shoulder seam actually lands on my shoulder, and the body does not balloon at the waist. I have never had that in a tee off a shelf.”
Marco S. · 188 cm · 86 kg · Tailored · Type 14I am broad through the chest and narrow at the waist, which usually means picking which part looks wrong. My Cut solved it without a tailor.
Bought one to test the claim. The fit was right out of the box, so the rest of my drawer is being replaced gradually.
My first one came slightly short in the body. Messaged them, no argument, new one arrived in nine days and I kept the first.
Three separate people have asked where the shirt is from. It is a plain tee. That is the whole trick.