We started WiseFit because a size label describes a garment, not a body.
The fitting takes a few minutes: height in cm, weight in kg, build, and how you like a tee to sit. From that we derive one Cut — your Cut. Your measurements are saved to your profile; every future order uses this Cut, automatically. You never pick a size again.
100% long-staple cotton, fiber grade [TBC], knitted and finished so the shape survives washing. Nothing is added to make a tee feel expensive on the first wear and thin on the tenth.
Our tees are cut and sewn in a family-run European atelier, [TBC] generation, working with long-standing staff and fair conditions. We keep the run small and repeat it rather than chase seasons.
We sell directly, so the cloth and the making take the budget instead of the markup. Prices include German VAT, and shipping within the EU is free from €75,00.
If your Cut does not fit as promised, tell us within 60 days and we re-cut or refund. That is The 60-Day Cut Guarantee, and it sits on top of your statutory rights.